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Technical Product Marketing ManagerSan Francisco, California, United States

Technical Product Marketing Manager

San Francisco | California | United States

Reporting to the Director of Product Marketing

Do you love technology and are phenomenal at making it more understandable and consumable for customers?? Are you looking to make a huge impact at a fast-growing company? Do you want to be a part of helping the world's largest enterprises use cloud to re-think their infrastructure?

HashiCorp is seeking a Technical Product Marketing Manager to build technical content to help with our HashiCorp go-to-market strategy and activities. This role will be a key part of our Product Marketing team and will own building technical content for HashiCorp Terraform, our product that provides a consistent workflow for provisioning any public cloud or on-premises infrastructure. The ideal candidate will be someone with experience using HashiCorp products and building technical content including demos, tutorials, high-reaching battlecards, presentations, technical white papers, and more.
Primary Responsibilities:
  • Content creation- use your domain knowledge, technical expertise, and understanding of Terraform to create content to help customers learn what problems Terraform that solves and how it can help them. Content should be easily consumable, simple, accurate, and polished and will be the featured product content on our web properties and sales process to help educate our prospective customers.
  • Cross-team collaboration- This role will work with engineering, product, and the sales engineering (SE) team to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives.
  • Content evangelism- this role will own educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable.
  • Sales enablement- During sales enablement training sessions, showcase content and work closely with sales teams to iteratively capture feedback and build a roadmap to enhance content and develop what's missing when needed.
  • Product launch content- Work with Terraform Product Marketing to deliver technical content updates that align with the announcement of Terraform product releases.
  • Market intelligence- establish an understanding of key competitors in the space and incorporate differentiated value into the Terraform technical content.
  • Technical partnerships & ecosystem- Understand the ecosystem of partners and the architecture of how Terraform integrates with these partners and other DevOps tools, and incorporate that into Terraform product content
Essential Skills & Qualifications:
  • BS in CS/CE or equivalent technical degree preferred
  • 5-7 years of technical product marketing experience with at least 3 years experience in a technical or field-facing role related to cloud, infrastructure, or IT operations.
  • Industry / technology expertise is required in several of the following areas: Cloud, dynamic IT infrastructure, private cloud, HashiCorp Terraform, infrastructure as code, DevOps workflows
  • Ability to write strong, effective technical content (white papers, technical briefs, test reports, etc.) for external audiences with a balance of technical accuracy, strategy, and clear messaging.
  • Ability to work in Keynote, PowerPoint, Google Slides, necessary demo software, and design tools such as Adobe Illustrator.
  • Ability to appropriately present and demo our products in front of internal and external audiences (large and small, live and recorded)
  • Some travel required
  • Deep customer focus and understanding needed to build materials that resonate with customers
  • Strong ability to take an idea or project and develop a plan to execute
  • Excellent communicator

HashiCorp celebrates diversity and welcomes equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills, and creating an inclusive environment for all employees. We believe the more inclusive we are, the better our company will be.

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