People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

Grove Collaborative

Sr. Product Manager - New Customer GrowthSan Francisco, California, United States

Sr. Product Manager - New Customer Growth

San Francisco | California | United States

About Grove

Launched in 2016, Grove Collaborative is a digitally native brand and direct-to-consumer ecommerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a "Grove Guide." Grove's ecommerce platform makes natural products approachable; half of Grove's customers are trying natural for the first time. Every product Grove offers, both from our flagship Grove Collaborative brand and from exceptional third party brands, has been thoroughly vetted for health, sustainability and efficacy. Grove is a Certified B Corporation, a company that prioritizes social, environmental, and community wellbeing as well as profit.

Team & Role

We have about 60 folks here in San Francisco, with 12 engineers and a 3-person product & design team. This is a new role, specifically focused on the new customer experience, helping the business drive growth via improving the conversion and economics of channel-specific product functionality. You'll work closely with growth marketing, iterate fast in response to data, talk to customers to understand their needs, prioritize work & ideas, get a deep understanding of our platform in order to understand what's easy and what's hard.
Work with the growth marketing team to understand our channel strategy over the coming months and years
Own conversion metrics for established and emerging channels
Get to know our customers, and understand the journey from initial contact to long-term customer
Build empathy and respect for our customers and delivery delightful, intuitive solutions to their problems
Create and manage a 3-6 month roadmap, working with the growth team and business operations to ensure we hit our OKRs
Work with the engineering team to create user stories, flesh out acceptance criteria, and decompose features into high-quality backlog items
Serve as product owner when questions arise, and validate functionality prior to launch
Create analytics and monitoring strategies for everything that ships, so we are rigorously testing our hypotheses and learning as fast as possible
Ensure that partners feel involved and informed at all times
About You
You have optimized on-site conversion rates across several paid marketing channels with different traffic quality & volume characteristics
3+ years of experience in a B2C Product Management role that focuses on delivering front-end web experiences, with a focus on driving performance KPIs
Very comfortable with behavioral and web analytics tools (e.g. Mixpanel, Fullstory, Google Analytics, etc.)
When you find something puzzling in the data, you dig in and find answers
You love talking to customers and learning what makes them tick
You know how to build a business case and think about ROI
You've built enough product to have a sense of what works, but ultimately answer to data
Enjoy working with engineering to discover what's possible, and making smart tradeoffs
Everything you try, you AB test. And you try a lot of things.
You can create prototypes and work with UX designers and engineers to carry work through to completion
You are result-oriented

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