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Senior Product Marketing ManagerUnited States


Senior Product Marketing Manager

United States

What We Do

Outreach is a sales engagement platform built from the ground up to help people communicate more effectively. Today we focus on the sales organization, helping them engage with their prospects and customers through email, calling and LinkedIn communication flows.

To put it into perspective, our customers spend the majority of their day living inside our software, relying on it to be more effective communicators with their audience. We think it's pretty cool that we get to build the communication platform of the future; a product that our users cherish.

Outreach was founded in 2014, and we are now over 150 employees strong. Since our first days learning about how people communicate, we became obsessed with understanding our customers' problems, and as a result, we've built by far the most loved product on the market, and have won the hearts and minds (and business) of some incredible organizations around the world.

In addition to our relentless focus on the customer, we've received over $30 million in venture funding, we've won Seattle Business Magazine's 100 Best Places to Work, have been ranked #1 for 2016 Sales Automation/Acceleration software by Ambition and Outreach was named to the 2016 Forbes Cloud 100-Rising Star list as The Rising Star leading the Sales Technology Category.

We aren't slowing down anytime soon.

Who We Are

Our company is headquartered in Seattle, but we also have an office in San Francisco and in State College, PA (both for sales and marketing). If you speak to us, you'll probably see that across any geography, across all our roles and departments, at our heart we are a large group of like-minded individuals working towards a common goal, pushing each other to be better tomorrow than we were today.

We're a team of problem solvers and overachievers who seek out others who are also passionate and relentless at their respective crafts. We want to work with people who are ready to buckle up and be a part of an incredible ride. We work hard not because we're told to, but because we genuinely love what we do.

If there's one main message we want you to remember about us, it's that we push others to be best in class at whatever they do, remain humble, and run through brick walls to accomplish their goals. If you come and join us, we'll give you ownership and challenges, and the team support and encouragement to help you hit your personal goals. We'll be stronger together.


The role is responsible for leading go-to-market initiatives that drive awareness and adoption of new features and products. You will also be responsible for organizing our product positioning & messaging, for clearly communicating the value proposition throughout the company, and for enabling our Sales and Customer Success teams to successfully spread our message. Storytelling is central to this role and everything you do will tell narratives that win the hearts and minds of salespeople!

Your Daily Adventures Will Include

Go-to-Market Strategy - Develop and execute the go-to-market plan for new product/feature releases across Product, Marketing, Sales, & Customer Success.

Positioning & Messaging - Conduct market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience.

Buyer & Competitive Insight - Research and analyze our buyers and competitive products. Clearly and concisely document and communicate your findings throughout the company. Provide direct support to field teams in competitive deals.

Sales Tools and Enablement - Communicate the value proposition of our platform and new features to all field facing teams. You'll work with Field Readiness to ensure we have the collateral required to support the sales process including sales decks, feature overviews, product videos, training materials, case studies, etc.

Our Vision Of You

You're an experienced product marketer with 3-5 years of product marketing experience, preferably in b2b technology.

You can manage big, complex projects across many departments and teams

You love telling stories and have excellent written and verbal communication skills

You have a strong history of running effective product go-to-market programs

You have an insane, unrelenting curiosity. You have more questions than answers, and that's great.

Previous experience with enterprise software solutions is a bonus

MBA preferred

Why You'll Love It Here

We talk a LOT with each other, and we laugh a lot with each other.

You'll get a chance to make a significant contribution on our history-making journey.

You get to tell your mom you work for the fastest growing startup in your city.

You'll be pushed to ask important questions over and over, and to use those answers to make good decisions.

No ping pong tables - more room for bean bags!

Unlimited fishy crackers (or cheez-its) for your eating enjoyment.

Competitive salary? Generous benefits? We've got you covered.

I'm interested

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