People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

Centrify Corporation

Senior Product Marketing Manager, Customer AdvocacySanta Clara, California, United States

Senior Product Marketing Manager, Customer Advocacy

Santa Clara | California | United States

Do you have a passion for quality and innovation?

If so, you'll be right at home at Centrify. We are always looking for talented, motivated individuals who would like to help us design, build, sell and support the next generation of integrated software solutions as we redefine security from a legacy static perimeter-based approach to protecting millions of scattered connections in a boundaryless hybrid enterprise!

Company Overview

Over $76B was spent on cyber security last year to prevent unauthorized access of our important assets. This old legacy technology - including firewalls, virtual private networks (VPNs), and antivirus software from security vendors like Cisco, Symantec, Palo Alto Networks, Check Point, and others - has proven to be an ineffective form of protection against identity breaches.

The results? Two-thirds of enterprises were breached an average of five or more times in the past two years. Verizon reports that 81% of these breaches are due to compromised passwords and credentials. We've also witnessed the consequences of breaches impacting billions of consumers, a hacked election, and major outages of many well-known companies. According to the latest projections, global cybercrime-related damage costs are expected to exceed $6 trillion annually by 2021.

Centrify delivers Zero Trust Security through the power of Next-Gen Access. The Centrify Zero Trust Security model assumes that users inside a network are no more trustworthy than those outside the network. Centrify verifies every user, their devices, and limits access and privilege. Centrify also utilizes machine learning to discover risky user behavior and apply conditional access - without impacting user experience. Centrify's Next-Gen Access is the only industry-recognized solution that uniquely converges Identity-as-a Service (IDaaS), enterprise mobility management (EMM) and privileged access management (PAM). Over 5,000 worldwide organizations, including over half the Fortune 100, trust Centrify to proactively secure their businesses.

The Position

Centrify is looking for a highly effective Senior Manager of Product Marketing to take on leveraging our extensive customer base for their benefit as well as our own marketing value.

This role will need strong interpersonal skills, detail orientation and event planning in order to not only organize our Customer Marketing program, but in addition to form strong relationships with our top customer influencers. In this role you will create and manage our customer advisory board as well as create customer communities and engagement for three levels of personas, executive, director/architect, and user/practitioner. In addition create and manage on ongoing program for customer references for marketing (PR, Analyst, etc) as well as ongoing program to document case studies in many different media formats.


Build a global customer reference program and deliver the references and customer success assets required to support marketing and sales needs

Build a customer advisory program and board to deepen relationships and engagement among for 3 levels (Executive, Director/Architect, and Practitioner) in key accounts

Build and manage customer advisory community forum working with teams including services, social and products that engages customers to network with each other, with Centrify, as well as incentivizes reference participation.

Acquire a deep knowledge of our customer base, existing customer story content, mine and use that content to increase its effectiveness, and manage that content to increase usability and visibility

Identify top reference accounts and cultivate champions within those accounts to speak to press and analysts, and participate in marketing activities (case studies, awards, videos, reference forums, speaking opportunities)

Meet with customers to identify and document stories; source and use multiple sources of data to quantify value created by our solutions

Work with cross functionally to develop high quality material (slides, quotes, infographics, case studies, blogs, ROI/TCO studies) to support sales efforts, demand gen programs, and awareness initiatives

Manage system for tracking customers, their use cases, reference status marketing asks, and assets

Work closely with PR and AR team to secure customer references for media and analyst opportunities

Monitor and manage customer participation in 3rd party reference platforms such as Gartner Peer Insights, G2 Crowd, and Trust Radius.

Stay abreast of the latest customer marketing best practices, approaches, innovations, technologies

Grow our base of customer advocates, and manage customers through the reference pipeline

Monitor and report on reference trends, usage, participation and traction against goals to assess successes and gaps


5-7 years' experience in marketing and 3 years in customer marketing

Proven ability to create customer success materials and drive advocacy

Extensive understanding and experience of marketing discipline and creative process.

Demonstrated success leading customer advocacy programs is preferable but not essential.

Demonstrated ability to build strong, lasting relationships with internal and external constituents (customers, media, product leadership, executives, etc.).

Preferred experience with developing and executing user groups, advisory councils and user conferences

Preferred B.S. in Marketing or related studies

Personal Attributes

Demonstrated organizational ability and attention to detail required

Ability to thrive in a fast-paced, "get it done" entrepreneurial environment

Must be flexible and able to react promptly

Excellent collaboration skills are essential

Excellent written and verbal communications skills

Strong attention to detail

Budget, organization and project management skills a must

Strong analytical skills to measure ROI and deliver new insights

Excellent business judgment and strategic thinking

High integrity, well organized and able to manage numerous projects simultaneously

I'm interested

Not ?

Thank you. Please wait while we forward you to the application.

Similar Jobs

Senior Manager of Corporate Events

Centrify Corporation Santa Clara California United States Santa Clara, California, United States
Centrify is Next Dimension Security that protects every user's access to apps, endpoints and infrastructure through single sign-on, multi-factor authentication, and privilege access security. Our team is seeking a senior corporate events expert wi...

Director of Technical Documentation

Centrify Corporation Santa Clara California United States Santa Clara, California, United States
If so, you'll be right at home at Centrify. We are always looking for talented, motivated individuals who would like to help us design, build, sell and support the next generation of integrated software solutions as we redefine security from a leg...