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Senior Marketing Associate - OrlandoOrlando, Florida, United States

Lyft

Senior Marketing Associate - Orlando

Orlando | Florida | United States

At Lyft, community is what we are and it's what we do. It's what makes us different. To create the best ride for all, we start in our own community by creating an open, inclusive, and diverse organization where all team members are recognized for what they bring.
Lyft is looking for a motivated, creative and highly organized Senior Marketing Associate to join our Florida team. In this role, you will help build and scale marketing efforts at a local level. You will also help with executing grassroots marketing initiatives that build the Lyft brand and help Lyft increase brand awareness.
Responsibilities
  • Strategize on local brand strategy based on customer insights and brand objectives
  • Identify opportunities for Lyft to insert themselves into culturally relevant conversations in Central Florida
  • Execute impactful and complex activations throughout Orlando and Tampa
  • Generate original ideas for brand-relevant experiential activations that generate new passengers and delight existing passenger (guerrilla, interactive setups, contests, games, Instagrammable moments etc.)
  • Create communications strategies and exploit best practices to better execute Orlando/ Tampa's local communications via owned and paid channels.
Experience & Skills:
  • Bachelor's degree or equivalent (preferably within Marketing, Advertising, PR, Communications or similar field)
  • Currently live in or have a strong knowledge of the Orlando and Tampa community (top events, venues, hotels, associations, nonprofits, neighborhoods, etc.)
  • 5+ years experience in advertising agencies or similar in a brand planner/strategy role
  • A creative mindset wanting to create cool marketing activations that generate buzz
  • Has the ability to work as part of a team and independently, as well as take direction from managers well
  • Impeccably organized, master project manager - you thrive when balancing multiple projects at once and meeting deadlines
  • Resourceful and scrappy - you aren't afraid to hustle and improvise if needed
  • Works well in a fast-paced environment and is comfortable with ambiguity
  • High energy with an outgoing, social personality-you love talking to people, creating partnerships, and maintaining relationships
Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.

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