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Senior Marketing Analyst, Advanced AnalyticsSan Francisco, California, United States


Senior Marketing Analyst, Advanced Analytics

San Francisco | California | United States

** This role can be based in either our Seattle, WA or San Francisco, CA office **

The Role

We're looking for a curious and passionate Senior Marketing Analyst - Advanced Analytics who is driven to unlock the story behind the data and does not shy away from complexity and ambiguity. You will be an essential partner to the Marketing team at Outreach, providing expertise to find opportunities for growth and marketing optimization.

You bring the technical ability to pull and stage data from multiple systems, the programming proficiency to create sophisticated algorithm and data mining strategies, the statistical chops to interpret data in a meaningful way, the business acumen to analyze that data to pull out key findings, and the storytelling skills to communicate the results of your analysis in a way that business partners can consume and take action on.

About The Team

The BI and Analytics team is a centralized resource providing a suite of services to Outreach business functions including KPI definition, dashboards and reporting, ad hoc analysis, forecasting, self-serve analytics, and data pipeline management.

Your Daily Adventures Will Include
    • Drive the strategy, design, and implementation of experiments and models to empower success of Outreach marketing initiatives
    • Create data pipelines from internal and third-party data to fuel analytics solutions and strategic recommendations for online targeting and digital media marketing goals
    • Run experiments to assess the true impact of marketing campaigns
    • Develop our capabilities in using customer behavior data to drive engagement and retargeting throughout the marketing funnel
    • Conduct deep-dive analysis that provides the marketing team with answers to "Why?", "How?" and "What's next?"
    • Lead conversations around definition and governance of KPIs for Outreach
    • Own the design, development, and maintenance of ongoing dashboards and their underlying data sets
    • Confidently present outcome of analysis and recommendations to Executives and team leaders
    • Provide predictive forecasting of future performance, using sound statistical models
    • Grow our best practices around reporting quality, data hygiene, and data governance
    • Provide analytics-oriented thought leadership to technical and non-technical audiences to drive data-driven decisions

Basic Qualifications
    • 8+ years professional and relevant experience
    • BS degree in a quantitative discipline
    • Proven ability to develop and productionalize sophisticated data mining and modeling solutions
    • Demonstrated examples of surfacing key insights and/or predictive forecasting models that subsequently drove business changes with measurable lift in performance
    • Experience with enabling self-serve analytics and coaching stakeholders on data literacy fundamentals
    • Fluency in Python, R or Julia, and experience building repeatable processes around modeling techniques
    • Advanced SQL with proficiency in query optimization techniques on large data sets
    • Solid technical database and data modeling knowledge
    • Experience with multiple reporting suites, such as Domo, Power BI or Tableau
    • Consummate storyteller; experience translating findings into compelling recommendations, polished deliverables, and actionable programs
    • Strong business acumen with depth to relate commercial business strategy to analytics asks
    • Ability to communicate complex concepts in a clear and concise manner to audiences from staff to senior executive level
    • You embody our core values. We are hungry craftspeople, we have grit, we are honest, we take ownership, we have each other's back no matter what, we're one with our customers, and we find strength in diversity and inclusion

Preferred Qualifications
    • Advanced degree in computer science or machine-learning fields
    • Experience with B2B marketing at SaaS company
    • Data science experience supporting marketing teams

Why You'll Love It Here

• 100% medical, dental, and vision coverage for full-time employees
• Unlimited PTO (and people actually use it!)
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen

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