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Sales Content SpecialistUnited States

Sales Content Specialist

United States

What We Do

Outreach is the leading sales engagement platform and triples the productivity of sales teams. It empowers them to drive predictable and measurable revenue growth. Outreach makes customer-facing teams more efficient by prioritizing the right activities and scaling customer engagements with automation. With built-in intelligence guiding every action, teams using Outreach work more effectively. By bringing data about prospects and sales activities into a single system of action, the Outreach user's visibility is improved into what really drives results.

Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep. To learn more, please visit

Who We Are

Outreach was founded in 2014, and we are now over 250 employees strong. Our privately-held, venture backed company is headquartered in Seattle, but we also have offices in San Francisco and Tampa (both for sales and marketing). If you speak to us, you'll probably see that across any geography, across all our roles and departments, at our heart we are a large group of customer-obsessed individuals working toward a common goal, pushing each other to be better tomorrow than we were today.

While we've been busy creating a product that our users cherish, we've also been recognized as:

Forbes Next Billion Dollar Startups 2017

Inc. Best Places to Work 2017

Seattle Business Magazine's #1 mid-sized company to work for in Washington State 2017

Seattle Business Tech Impact SaaS Award 2017

Business Insider's 51 Enterprise Startups to Bet Your Career On In 2018

Outreach is one of the fastest-growing SaaS companies in history. We aren't slowing down anytime soon, and we bet you can help us reach our goals!

The Role

We need a forward-thinking, sales-savvy copywriter who jumps in head first to create engaging, action-oriented content for our sales messages and can analyze & report on results. Our business is powered through an outbound Sales Development team who reaches out cold to prospects to generate sales meetings. You will be essential to our success. Your writing is concise, power-packed and solicits direct response from recipients. Skills in project and time management will be absolutely key in this role. You are an expert A/B testing and finding the optimal language to create the best response. You are obsessed with researching the latest trends and gathering information on the industries we approach and on what makes our personas tick, how they think and what's most important to them.

Your Daily Adventures Will Include

Reporting to the Director of Sales Development you will create, test and optimize our sales messages, as well as increase the effectiveness of our sales sequences (series of touchpoints including email, phone call and social).

Conduct ongoing, scheduled updates to our core messaging to keep content fresh, relevant and hard hitting.

Create ad hoc messages, with quick turnaround times, to capitalize on opportunities that occur in the marketplace.

Optimize content and increase engagement & response. Conduct A/B tests on sequences, subject lines, content, links and calls to action.

Work with sales managers, marketing, demand generation and product managers to keep up to speed on business needs, brand messaging, marketing campaigns and the latest product enhancements.

Coordinate with sales managers to maintain consistent messaging across emails and phone scripts.

Create templates for social media direct messages.

Write powerful content that will be read on mobile devices and quickly scanned by busy executives.

Research, create and optimize content across multiple industry verticals and roles within organizations.

Proactively engage with sales managers and sales representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging.

Coordinate with Sales Enablement and Operations to roll out new or changed messaging to the sales teams. Serve as first point of contact for questions and support.

Generate concise daily, weekly, monthly and quarterly reporting on results of campaigns. Deliver comprehensive action plans to optimize.

Our Vision Of You

Successful track record in writing action-oriented sales copy that produces measurable results in a business-to-business environment. Ideally, you have experience targeting senior executives in the sales function at commercial- and enterprise-sized accounts (1000+ employees).

Experience working in an account-based selling environment and have a keen understanding of the strategy.

Are deadline driven and results-oriented

A self-starter who isn't afraid to jump in and try new things. You should have an incredibly active brain that is always ready for the next great idea and thrilled to experiment, experiment, and experiment again.

Extremely detail-oriented and organized. Able to juggle various tasks with poise and make sure our content has the appropriate level of polish.

Exceptional grammar, spelling and vocabulary.

Manage our inventory of proof points, social proof and other facts about our business and currentc customers in order to bring these resources to bear in creating the most effective messages.

Solid understanding of the blend between marketing and sales.

Creative and takes initiative to bring fresh ideas to the table.

Able to analyze results and present findings.

Why You'll Love It Here

100% medical, dental, and vision coverage for full-time employees

Unlimited PTO (and people actually use it!)

401k to help you save for the future

Company-organized and personal paid volunteer days to support the community that supports us

Fun company outings because we play just as hard as we work

Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)

A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents.

Employee referral bonuses to encourage the addition of great new people to the team

Plus, unlimited snacks and beverages in our kitchen

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