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Product Marketing ManagerUnited States


Product Marketing Manager

United States

The Product Marketing Manager (PMM) focuses on arming teams with thought-leading industry content, product marketing collateral, and compelling success stories to attract prospects, turn prospects into customers, and customers into raving fans.

The PMM will report to the team lead, developing a strategic narrative that focuses on the customer experience within the SmartRecruiters platform to impact both pre- and post-sales opportunities. Operating as one part content strategist and one part solutions marketer, the PMM will effectively articulate product value as well as bolster SR's role as a subject matter expert in the industry.

Key Responsibilities

  • Develop thought leadership and product-oriented content for businesses across target segments and industries
    • Help set the content strategy and format for distribution via our website, blog, campaigns and/or the Sales team
    • Be the heart and mind of our content engine; take our core narrative and expand into varied, creative, and compelling stories
    • Articulate complex technical and product concepts in simple terms that make sense to customers in HR industry language

  • Be the primary PMM interface for marketing (demand gen, campaign, web), partnering to develop top-of-funnel resources that are clear, approachable, and helpful
    • Work with Demand Gen team on webinar content, infographics, how to guides, ebooks, whitepapers, etc. that articulates the value of our product

  • Support competitive intel program by partnering with Product, Sales Engineering, and Enablement to cross-pollinate industry knowledge and differentiators.

  • Partner with Product to understand their strategy and roadmap; develop assets that support winning product launches

  • Become an industry expert by understanding how our products are positioned today in the industry and mapping towards the future ideal state
    • Shadow sales reps and customer success managers on calls/meetings
    • Leverage findings to inform positioning strategies, identify product gaps, and influence tactics
    • Stay agile, transitioning from high-level strategic direction to creative thinking and detailed execution

  • You have 3-5 years experience in product marketing, marketing, communications, and/or business content writing
  • You are inquisitive and adept at uncovering insights via primary and/or secondary research
  • You are a fast and strong writer / storyteller, and can form compelling arguments
  • You are tech savvy, able to distill value proposition and benefits from a complex technology platform
  • You are a critical thinker and thrive in a fast-paced environment
  • Experience in HR technology and/or B2B Saas industries preferred

Additional Information You will join the SmartRecruiters product marketing team during what's arguably its most interesting stage. This is an opportunity for you to take ownership of core product marketing competencies and bring them to life for the entire organization. We're an international company with 6 offices around the world. Our San Francisco headquarters is based in the heart of the financial district.

  • Status: Full-time employee
  • Start date: As soon as possible
  • Location: San Francisco, California
  • Relocation package: No
  • Salary: based on experience
  • Equity: Yes
  • Remote work possible: Not initially

SmartRecruiters has transformed the hiring process by reducing the stress that comes along with attracting, finding, engaging, and hiring new talent. Leading enterprises like IKEA, Bosch, Visa, Marc Jacobs, and Square have abandoned their previous Applicant Tracking Systems (ATS), for our all-in-one platform. What once started as a freemium product has now turned into the world's fastest growing enterprise solution.

We are a fast-growing, Series C funded startup on a mission to IPO. If you're looking to surround yourself with bright and passionate individuals that drive you to be your best - you've found the right place! Our transparent and entrepreneurial environment allows you to feel supported, grow your career, and have fun along the way. Everyone is encouraged to be the CEO of their job. This empowers individuals to own their role and have the confidence to explore and implement new ideas. SmartRecruiters believes in promotion from within, so high performance leads to upward mobility.

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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