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Marketing SpecialistSan Jose, California, United States


Marketing Specialist

San Jose | California | United States

At Balbix, we are building a third-generation cybersecurity platform which uses deep learning and other advanced ML algorithms to help enterprise security teams proactively avoid cyber breaches.

As a Marketing Specialist, you will collaborate with cross-functional teams to execute marketing programs that generate demand for Balbix solutions, support the execution of top-of-funnel campaigns including events, digital marketing, SEO/SEM, and social media.

Are you someone who can:
  • Collaborate with teams to execute marketing programs that generate demand for Balbix products
  • Support the execution of top-of-funnel campaigns, events, digital marketing, SEO/SEM, and social media.
Digital Marketing
  • Assist in implementation and management of digital marketing campaigns, email nurturing, account-based marketing (ABM) and advertising programs
  • Work with product marketing to promote new product collateral and related content
Tradeshow & event logistics
  • Manage all tradeshow and events calendar
  • Create booth assets, coordinate logistics, develop and manage promotional plans for each event
  • Project manage content development for SEO initiatives
  • Drive strategic topics and manage the publishing of the content
  • Measure and report performance of marketing campaigns
  • Identify trends and insights, suggest optimization recommendation for spend and performance
  • Create landing pages and optimize user experience

Required Experience and Skills:

  • 2+ years of experience in advertising, demand generation or marketing communications
  • Proven work experience in marketing in an enterprise B2B high tech company
  • Bachelor's degree in marketing, communications or a related field
  • Must have excellent analytical skills and be familiar with website analytics tools (e.g., Google Analytics)
  • Experience with Salesforce and HubSpot a plus
  • Ability to manage multiple projects in a very fast-paced, performance-oriented environment
  • Excellent organizational skills with attention to detail and ability to meet deadlines
  • Strong written, verbal and interpersonal communications skills
Why Balbix? Cybersecurity is hard because organizations have a massive and rapidly growing attack surface. At Balbix, we are pushing the edge of multiple technologies including big data, deep learning, AI based predictive analytics, and data driven user interfaces to provide a game-changing cybersecurity platform that helps organizations avoid breaches. Our rapidly growing set of customers range from small startups to some of the world's largest organizations. We have received the backing and support of industry luminaries such as John Chambers, raving reviews and customer testimonials, numerous industry awards, recognition by Gartner as a Cool Vendor, and by Frost & Sullivan.

Life @ Balbix
Work life at Balbix is very rewarding! We are developing the world's most advanced platform to address what is perhaps the most important (and hardest) technology problem facing mankind today. Our team is collaborative, fast moving and fun-loving, a combination not always seen in cutting-edge B2B startups. Working with clarity of goals in a culture of alignment and bottom-up innovation, Balbix team members see an opportunity for rapid career growth. We encourage experimenting and continuous learning, a can-do attitude, excellence and ownership. We work hard, take great pride in our work, and have loads of fun along the way!

Top Notch Benefits & Perks
  • Comprehensive medical, dental, vision, life insurance and long-term disability coverage for you and your family
  • Wellness program allowance to buy things that support your health and happiness
  • Flex-Time-- anytime. Take time off as you need it. We appreciate good work and a good life, and know you want the same
  • Free lunches 3x/week, Friday happy hours, regular off-sites.
  • And we're right next door to Santana Row- enjoy your time in (and out of) the office!

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