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Marketing Specialist - Customer Program and PR CoordinatorSanta Clara, California, United States

Marketing Specialist - Customer Program and PR Coordinator

Santa Clara | California | United States


The Marketing Specialist role is customer-centric and highly visible both internally and externally. The Marketing Specialist will support multiple Corporate Communications programs focusing on public relations and customer engagement programs. Tasks include managing and following up on PR activities, writing and scheduling social media posts, adding new customers to the customer advocacy program, preparing a regular customer newsletter, and reporting key performance metrics for specific programs.

This is a key role within the marketing team that requires excellent writing and organizational skills. We are looking for someone who is flexible and enjoys collaborating on a broad range of tasks with multiple groups. The right candidate will be able to work closely with marketing as well as with product management, field sales, and technical teams.

Public Relations:
  • Work with the PR agency to coordinate and track the awards and speaking programs
  • Drive the process for specific PR content such as contributed articles, quote requests, and press releases
  • Maintain key coverage and quote reference document for sale and marketing
  • Draft social posts to support marketing programs and announcements
  • Schedule social media posts for marketing campaigns as well as for our team of contributors
  • Measure and report on key engagement metrics
  • Report key program metrics

Customer Reference and Engagement:
  • Manage the internal customer reference attributes, identify missing information, and consolidate content for internal use
  • Collect account and deployment details for new customers and identify multiple reference contacts within the account
  • Monitor and maintain the customer related content on the website, SFDC and other channels for accuracy and freshness
  • Manage specific projects from initial outreach to completion including surveys; analysts reference requests and content development
  • Assist with the planning and execution of customer related events including the customer advisory board
  • Report key program metrics
  • Drive the process and content for regular customer communications including the newsletter and significant announcements
  • Arrange for advance briefings for strategic customers as needed

  • 3 - 5 years experience in marketing, public relations, or customer programs
  • Outstanding writing and communication skills
  • Experience writing customer-facing content
  • Solid understanding social media tools and platforms
  • Thoughtful, resourceful and detail-oriented
  • Team player and willing to be flexible on a variety of tasks
  • Ability to communicate with people at all levels internally and externally
  • Excellent cross-team collaborator with an aptitude to work independently
  • Proficient with SFDC, Reference Edge or other reference management tools
  • Highly productive with Excel, Word, PowerPoint and other productivity tools

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