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Marketing Analytics and Optimization ManagerUnited States


Marketing Analytics and Optimization Manager

United States

Crunchbase is the go-to destination to find businesses to sell to, market to, research, work for, invest in, and buy from. We're aggressively capitalizing on this to become the single place to find information on the world's businesses.

We are hiring a Marketing Analytics and Optimization Manager to develop deep analytics on user engagement and maturity, and to improve delivery of contextual, relevant, and data-driven experiences to our customers. The ideal candidate is an articulate, unconventionally curious data analyst with a rigorous attention to detail, and healthy degree of skepticism.

Marketing at Crunchbase
The Crunchbase Marketing team is responsible for both product and corporate marketing initiatives, including lead generation, creating exceptional content, and driving engagement with our community of users.

As a Crunchbase Marketing Analytics and Optimization Manager, you will:
• Drive the creation of a marketing attribution model for Crunchbase, analyzing how we contribute to Pro and Enterprise sales from paid and organic channels
• Help develop KPIs and standards of measurement for all marketing teams including paid acquisition, SEO, social, and emailOwn end-to-end performance reporting on all core performance marketing metrics including email performance, media performance, and SEO performance
• Take ownership of all marketing datasets, doing quality control, partnering with data owners in cross-functional teams (product, engineering, sales), and cross referencing against secondary sources
• Translate analytics into usable business insights that inform marketing decisions; constantly investigating the root causes for spikes and dips, and using that insight to suggest opportunities for optimization
• Propose and size experiment opportunities, build A/B testing plans, and evaluate test results to help make marketing optimization decisions that inform spend decisions
• Extract insights on behavior of customers acquired through performance channels using analytics tools, data platforms, and internal databases
• Work with cross-functional teams (including Marketing, Product Management, Engineering, Design, Creative, and senior executives)

• SQL expertise
• At least 5 years of industry experience in a data analytics capacity, specifically in growth or marketing teams
• Experience analyzing user conversion funnelsStrong understanding of relational data models and experience with statistical principlesKnowledge of data warehousing concepts, terminology, and architecture
• Understanding of ETL processes involving disparate data structures from multiple systems
• Experience with business intelligence tools, i.e. Periscope, Looker, or Tableau
• Understanding of customer segmentation, and ability to provide data-driven recommendations to aid in tailored experiences and messaging
• Structured analytical approach to problem solving
• Strong verbal, written, and visual communication skills required to explain complex topics clearly and succinctly
• Extraordinary degree of intellectual curiosity
• Ability to prioritize and set direction in a dynamic environment
• Bachelor's degree

What Crunchbase offers
• Competitive salary and equity
• A team of creative, transparent entrepreneurs driven to accomplish our mission
• Daily catered lunches
• Fitness reimbursement (to work off the catered lunches)
• Unlimited Paid Time Off (PTO) -- we don't track vacation days
• Incredible medical, vision, and dental benefits for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Free One Medical Group membership for employees and their families
• Commuting stipend
• Free Lyft and Uber rides anywhere in the Bay Area after late nights at the office
• Prime location in the Financial District of SF, near Bart Muni stops
• Company and team offsites, retreats, events, and happy hours

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status.
We're honored to work with entrepreneurs and innovators from every corner of the globe, and aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

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