People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

Lifecycle Marketing ManagerRedwood City, California, United States

Poshmark

Lifecycle Marketing Manager

Redwood City | California | United States

Poshmark is the leading social commerce platform for the next generation of retailers and shoppers. As a Lifecycle Marketing Manager you will play a key role in shaping Poshmark's engagement strategy with a focus on increasing lifetime value and reducing churn through customized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you.
Responsibilities
  • Build programs to increase revenue per user and improve retention characteristics
  • Use data to monitor health of marketing programs and identify areas for improvement; generate data-driven hypotheses that inform strategies for campaigns and initiatives
  • Lead projects through rapid testing cycles; discover and implement strategies to keep the user engaged
  • Communicate key insights and findings to senior management and optimize programs based on data-driven analysis
  • Manage user-facing communication channels including: email, push notifications, and in-app notifications
  • Be the expert on the customer journey; develop a deep understanding of user behavior and how best to leverage it in pursuit of top line growth
  • Manage complex initiatives, create project plans, and drive on-time execution
Requirements
  • 5+ years relevant marketing experience with increasing responsibility and solid experience in both people management and leadership capacities
  • 1+ year people management experience; must love mentoring and guiding others
  • Experience in conversion optimization, A/B testing, lifecycle marketing
  • Must be data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
  • Strong understanding of consumer and mobile products like Poshmark
  • Thrilled with challenges, unknowns and the opportunity to optimize and build programs
  • Ability to run and prioritize multiple projects at a time
  • Excellent written and verbal communication skills
  • Bachelor's degree required, MBA is a plus
Why Poshmark?
Poshmark is growing rapidly and we are looking for innovative and passionate people to build and shape the future of our business. We're nothing without our amazing team of leaders, innovators and dreamers; the people who put all the pieces together to deliver an unparalleled social shopping experience to the millions of people we connect each day.
Poshmark is the leading social commerce platform for the next generation of retailers and shoppers. Through technology, our mission is to build the world's most connected shopping experience, while empowering people to build thriving retail businesses. Since launching in 2011, Poshmark has become the largest and most vibrant social shopping community with five million Seller Stylists helping 40 million shoppers discover items they love from over 75 million listings. The company is backed by the world's leading investment firms and venture capital institutions including Mayfield, Menlo Ventures, GGV Capital, Temasek, Inventus Capital, Uncork Capital, Union Grove Venture Partners, Shea Ventures and AngelList. For more information, please visit www.poshmark.com, or find us on Instagram, Facebook, Twitter, Pinterest and Snapchat.
Here's what we'll set you up with:
  • Competitive salary and equity, based on experience
  • Fully sponsored health, dental and vision plans
  • A MacBook Pro
  • Work alongside world-class talent
  • Flexible Vacation / Paid Time Off Policy
  • Parental Leave
  • Health and exciting lunches and snacks offered daily
  • Personal Style Encouraged (or not, whatever you're in to)
  • Opportunities for career growth and training
  • Fun company happy hours, parties, and offsite events

Apply on Company Site

Please send me alerts for jobs like this

Not ?

Thank you. Please wait while we forward you to the application.

Similar Jobs

Product Manager, User Growth

Poshmark Redwood City California United States Redwood City, California, United States
We're looking for an entrepreneurial Product Manager to join a small, agile team to define and execute exciting new ways for people to discover Poshmark. As a Growth Product Manager, you will help drive user growth, scale acquisition channels and ...

Director, Lifecycle Marketing

Poshmark Redwood City California United States Redwood City, California, United States
Poshmark is the leading social commerce platform for the next generation of retailers and shoppers. As the Director of Lifecycle Marketing you will guide Poshmark's engagement strategy and focus on increasing lifetime value and reducing churn thro...

Marketing Specialist

Balbix San Jose California United States San Jose, California, United States
At Balbix, we are building a third-generation cybersecurity platform which uses deep learning and other advanced ML algorithms to help enterprise security teams proactively avoid cyber breaches. As a Marketing Specialist, you will collaborate w...