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Healthcare Content StrategistUnited States


Healthcare Content Strategist

United States

Company Description

The truth is, when we started NewsCred, we didn't know much about marketing. But we did know, as individuals, that we weren't satisfied with the way brands marketed to us. Fast-forward to today: We're now the world's leading content marketing company. We build software that supports marketers in content planning, creation, publishing, and analysis. We help brands speak to their audiences by providing both bespoke original content and content licensed from the world's leading publishers. Finally, as pioneers in our industry, we provide unique professional services to ensure that our customers find measurable success through content marketing.

NewsCred exists because of the simply stated but enormously difficult challenge that marketers have in publishing wonderful content that actually helps us, the individuals that they are ultimately trying to reach.

Learn more at and follow us on Twitter @newscred

Job Description

We are looking for an exceptional content strategist to help our customers achieve content marketing success.

Strategists serve dual roles. At a high level, you advise customers on how to create best-in-class content experiences for their audiences. On a daily basis, you also execute on customer content programs by project managing original content creation and licensed content curation.

It's also critical that you can work cross-functionally across many different NewsCred teams, including the content, account management, technical implementation, and legal teams.

A full list of responsibilities is below. This list is meant to be comprehensive at a general level, but is not inclusive of all the tasks an editor may be asked to perform. The list of common responsibilities will change as NewsCred's software, service offerings and client needs evolve over time.

Client Onboarding
Lead discovery sessions with clients to understand their editorial goals, guidelines and resources
Lead editorial kick-offs with clients to prepare them to effectively both curate licensed content and manage original content creation through our software
Work with coworkers to determine best ways of working with individual clients
Editorial Strategy and Ongoing Counsel
Educate customers on editorial recommendations that align with their overall content marketing efforts
Understand and educate customers on NewsCred's best practices
Advise on strategic elements of editorial program set-up to ensure long term success
Licensed Content Management
Proactively monitor the performance of a client's mix of licensed sources and share what's working and what's not
Be able to recommend and select effective sources for a client
Select partners and freelancers for each client
Facilitate and review the ongoing curation work of partners and freelance curators to ensure effectiveness and accuracy
Original Content Management
Perform managing editor duties
Project manage entire production, from pitch process to completion, for both text and visual content
Plan and approve assignments for writers and partners
Edit original content and work closely with writers and partners to ensure pitches and content are on brand
Enforce deadlines for writers, partners and clients
Handle program communication between writers and client
Understand and speak to the pros and cons of different content types
Be able to recommend and select partners and writers for each client
Help facilitate writer payments
Understand and be able to speak to our software and our best practices
Concisely communicate with our Product and Engineering teams in an effort to improve our software

2-6 years experience editing B2C focused web content. Experience/industry expertise in healthcare, CPG, retail are pluses
Experience in content ideation and production for a news organization or brand
A passion for one or more of the following industries: healthcare, CPG, Retail
Familiarity with the digital marketing space and enthusiasm for working with enterprise brands
Understanding of tone and voice (e.g., What makes a Greatist story different from a Daily Muse story?)
Experience with creating and interpreting web analytics reports
Ability to communicate concisely with managers and coworkers about complex client issues
What we can offer you!

Everything we talk about in our "How We Work" document
Best-in-class compensation plans and equity in the company
The opportunity to work with some of the smartest minds in the industry
All-company Demo Day/catered lunches on Friday
Our culture, which is the most important thing we offer: A place to do your best work and a chance for your voice to be heard in a democratic environment as we shape a high-growth industry. This is your company.
And of course we also have:

Great benefits, including medical, vision, and dental, a 401k match, ping pong tables, and a generous vacation policy. And massage days (Don't worry, it's by a professional)

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