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Healthcare Content StrategistUnited States

NewsCred

Healthcare Content Strategist

United States

Company Description

The truth is, when we started NewsCred, we didn't know much about marketing. But we did know, as individuals, that we weren't satisfied with the way brands marketed to us. Fast-forward to today: We're now the world's leading content marketing company. We build software that supports marketers in content planning, creation, publishing, and analysis. We help brands speak to their audiences by providing both bespoke original content and content licensed from the world's leading publishers. Finally, as pioneers in our industry, we provide unique professional services to ensure that our customers find measurable success through content marketing.

NewsCred exists because of the simply stated but enormously difficult challenge that marketers have in publishing wonderful content that actually helps us, the individuals that they are ultimately trying to reach.

Learn more at newscred.com and follow us on Twitter @newscred

Job Description

We are looking for an exceptional content strategist to help our customers achieve content marketing success.

Strategists serve dual roles. At a high level, you advise customers on how to create best-in-class content experiences for their audiences. On a daily basis, you also execute on customer content programs by project managing original content creation and licensed content curation.

It's also critical that you can work cross-functionally across many different NewsCred teams, including the content, account management, technical implementation, and legal teams.

A full list of responsibilities is below. This list is meant to be comprehensive at a general level, but is not inclusive of all the tasks an editor may be asked to perform. The list of common responsibilities will change as NewsCred's software, service offerings and client needs evolve over time.

Responsibilities

Client Onboarding

Lead discovery sessions with clients to understand their editorial goals, guidelines and resources

Lead editorial kick-offs with clients to prepare them to effectively both curate licensed content and manage original content creation through our software

Work with coworkers to determine best ways of working with individual clients

Editorial Strategy and Ongoing Counsel

Educate customers on editorial recommendations that align with their overall content marketing efforts

Understand and educate customers on NewsCred's best practices

Advise on strategic elements of editorial program set-up to ensure long term success

Licensed Content Management

Proactively monitor the performance of a client's mix of licensed sources and share what's working and what's not

Be able to recommend and select effective sources for a client

Select partners and freelancers for each client

Facilitate and review the ongoing curation work of partners and freelance curators to ensure effectiveness and accuracy

Original Content Management

Perform managing editor duties

Project manage entire production, from pitch process to completion, for both text and visual content

Plan and approve assignments for writers and partners

Edit original content and work closely with writers and partners to ensure pitches and content are on brand

Enforce deadlines for writers, partners and clients

Handle program communication between writers and client

Understand and speak to the pros and cons of different content types

Be able to recommend and select partners and writers for each client

Help facilitate writer payments

Understand and be able to speak to our software and our best practices

Concisely communicate with our Product and Engineering teams in an effort to improve our software

Qualifications

2-6 years experience editing B2C focused web content. Experience/industry expertise in healthcare, CPG, retail are pluses

Experience in content ideation and production for a news organization or brand

A passion for one or more of the following industries: healthcare, CPG, Retail

Familiarity with the digital marketing space and enthusiasm for working with enterprise brands

Understanding of tone and voice (e.g., What makes a Greatist story different from a Daily Muse story?)

Experience with creating and interpreting web analytics reports

Ability to communicate concisely with managers and coworkers about complex client issues

What we can offer you!

Everything we talk about in our "How We Work" document

Best-in-class compensation plans and equity in the company

The opportunity to work with some of the smartest minds in the industry

All-company Demo Day/catered lunches on Friday

Our culture, which is the most important thing we offer: A place to do your best work and a chance for your voice to be heard in a democratic environment as we shape a high-growth industry. This is your company.

And of course we also have:

Great benefits, including medical, vision, and dental, a 401k match, ping pong tables, and a generous vacation policy. And massage days (Don't worry, it's by a professional)

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