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Crunchbase

Head of Marketing & GrowthUnited States

Head of Marketing & Growth

United States

Crunchbase is the go-to destination to find businesses to sell to, market to, research, work for, invest in, and buy from. We're aggressively capitalizing on this to become the single place to find information on the world's businesses.

Crunchbase is looking for a Head of Marketing & Growth with a depth of knowledge in branding and messaging, user acquisition, and customer engagement. The Head of Marketing & Growth will lead the existing marketing team, and build a tactical growth team to drive new users to the Crunchbase platform, transform user experience, and drive deeper engagement across our free and paid products. The ideal candidate is an experienced executive passionate about crafting an experience that keeps users active and engaged, and has a track record of owning growth initiatives in both consumer and enterprise businesses.

Marketing at Crunchbase

The Crunchbase Marketing team is responsible for both product and corporate marketing initiatives, including lead generation, creating exceptional content, and driving engagement with across our consumer and enterprise product lines.

As a Crunchbase Head of Marketing & Growth, you will:

• Own marketing initiatives across the entire Crunchbase platform, with a strong emphasis on the self-service growth business (Crunchbase Pro, Crunchbase Marketplace)

• Work closely with the Crunchbase leadership team to define strategic objectives that drive user acquisition, cultivate engagement, and reduce churn

• Cultivate a deep understanding of the Crunchbase customer, and identify their goals, challenges, and buying behaviors

• Understand the competitive landscape, and develop a corporate story that reinforces the vision through product strategy and SEO

• Drive top of the funnel initiatives to bring qualified traffic to Crunchbase and nurture users throughout the sales funnel

• Oversee a robust paid campaign strategy across, Adwords, display, and social

• Define goals, milestones, and success metrics; oversee the development of dashboards and reports that measure performance

• Guide and mentor an existing team, and continue to expand the team with high-performing marketers

• Gain alignment across sales, product, and operations teams to ensure achievement of company objectives

• In partnership with the product team, research, analyze, and define pricing strategies across the Crunchbase product line

Qualifications

• Strong background leading marketing at an executive level within a high-traffic, freemium business

• Expertise in defining a company's growth objectives, and converting free users to engaged, paying customers

• Experience attracting, hiring, and retaining talented, high-performing teams

• Phenomenal communication skills -- speaking at executive level, both internally and externally, comes with ease

What Crunchbase offers

• Competitive salary and equity

• A team of creative, transparent entrepreneurs driven to accomplish our mission

• Daily catered lunches

• Fitness reimbursement (to work off the catered lunches)

• Unlimited Paid Time Off (PTO) -- we don't track vacation days

• Incredible medical, vision, and dental benefits for employees and their families

• 10 weeks fully paid parental leave for all new parents

• 401(k) and Roth plans, and free annual financial adviser check-in

• Free One Medical Group membership for employees and their families

• Monthly commuting stipend

• Prime location in the Financial District of SF, near Bart and Muni stops

• Company and team offsites, retreats, events, and happy hours

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