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Head of Marketing AnalyticsSan Francisco, California, United States

Grove Collaborative

Head of Marketing Analytics

San Francisco | California | United States

As Head of Marketing Analytics, you will join the leadership team of the Growth/Marketing organization at Grove, and will work collaboratively with the other functional teams (Acquisition, Retention, Optimization and Content & Community) to support and enable growth for the company through use of data and analytics.

In simple terms, your job is ensuring that all levels of the Growth organization are consistently making high-quality decisions that are backed by data.

To do this, you will have four primary areas of responsibility:
- Provide the Acquisition team with reliable and insightful data on customer acquisition, media cost, media mix, attribution and expected customer retention so they can acquire more of the right kind of customers.
- Provide the Retention team with reliable data and actionable insights on customer engagement and campaign performance across messaging channels and the website.
-Partner with Data Scientists & Data Engineers to develop models that can increase the effectiveness of our acquisition & retention marketing, predict customer behavior, increase the accuracy of forecasts and performance reports, and/or increase the scalability of the Growth team.
- Build Marketing Data Infrastructure & Reporting that are adopted at all levels of the Growth organization and increase the team's ability to forecast, report and optimize.

While you will be in an Analytics role, you will be highly accountable to specific company & team KPIs, which may shift over time depending on business priorities. You must feel comfortable making decisions with imperfect data, using quick & dirty analyses to prove hypotheses and thoughtfully prioritizing long-term investments vs short-term value.

    • 7-10 years of professional experience, of which at least 3 have been in a Marketing/Growth Analytics role
    • You are very comfortable with SQL, Python (or R), and designing/building reports
    • You have managed or directed work for Data Scientists regularly in the past two years
    • You have direct experience with implementing, managing or refining marketing attribution models, and can articulate the trade-offs of various approaches relative to differing media mixes
    • You have significant experience dealing with marketing datasets including customer data, clickstream/session/UTM data, ad platform (e.g. FB/Google) data and how to string it all togetherYou have experience with CRM/customer lifecycle analytics (e.g. churn prediction, LTV modeling)
    • You love building processes and systems for the broader organization
    • You have experience working with Data Engineering and scoping data workflows & integrations that other teams execute
    • You have managed others in the past two years
    • You are comfortable communicating with people at all levels of the organization (CEO to analyst) and know how to deliver the right level of context for your audience

    • Advanced degree in Mathematics, Statistics or a related field
    • Prior experience as a digital marketer
    • Experience building an analytics team from 1-2 people to 5+Experience at a high-growth, marketing-driven company
    • Experience in e-commerce
    • Successfully rolled out a marketing attribution model or churn prediction model in a prior role

Everyone who works here is nice, respects everyone else, works hard, and is good at their jobs. We've grew 4x in the past year, and plan on doing it again this year.

We also have:
- Competitive compensation
- Stock options: shared success is core to our mission
- Comprehensive medical, dental, vision, life & commuter benefits coverage
- Free VIP Membership + 25% off every Grove order
- Flexible Paid Time Off: we care most about results, not face time

Let's do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

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