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Growth Marketing ManagerSan Francisco, California, United States


Growth Marketing Manager

San Francisco | California | United States

Who We Are

Tonal has built the world's most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who's used our product, from professional athletes to fitness enthusiasts, has fallen in love. At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced content driven strength training system available that makes working out more efficient, effective, and engaging. We're passionate about building products that transform people's lives.

Growth Marketing Manager Overview

The Growth Marketing Manager will be a foundational member of the Revenue & Growth Team, which has ownership of driving Tonal adoption and sales. A successful Growth Marketing Manager will make a tangible impact across the business in this highly visible role. They will identify high-leverage opportunities for new revenue generation, build data-driven hypotheses for improving marketing performance, and execute tests to prove them right or wrong. They will work directly with the sales and broader marketing team to offer strategic insights into the performance of the marketing and sales funnels. The role is based in San Francisco, California and will report to the VP of Revenue and Growth.

What You Will Do

  • Analyze and optimize our marketing & sales funnels, working collaboratively with the broader marketing team to generate insights and drive revenue growth
  • Develop new approaches to drive users to our website, showroom & events and eventually to purchase
  • Lead personalization initiative to create more granular and effective customer journeys
  • Work with other Marketing & Growth Team members to create high-impact omni-channel campaigns & measure their success
  • Partner with the Brand Team to give them insights to drive content strategy
  • Work with the Retail Team to help convert showroom and event leads into sales
  • Lead marketing reporting across campaigns from online to offline
  • Leverage technologies, tools and data to measure and prove success
  • Extract, transform and load data sets to report and deliver meaningful insights
  • Lead quantitative analyses that translate data into actionable insights and actionable plans
  • Work with cross-functional teams to push projects forward, driving recommendations through to implementation
  • Build and maintain reports and/or dashboards that provide visibility into business performance

Required Background

  • 2 - 3 years experience running digital customer acquisition campaigns and associated reporting
  • 4 - 6 years work experience, ideally in a marketing context
  • Deep professional experience with Facebook, Instagram, Google and other digital advertising platforms
  • Deep professional experience with ESPs such as Iterable, Autopilot, SendGrid or MailChimp
  • Deep professional experience using BI tools such as Looker, Tableau or GoodData
  • Expert-level XLS skills
  • High attention to detail and commitment to flawless execution
  • Excellent communication and project/task management skills
  • Proven ability to thrive in a very fast-paced and dynamic environment

Extra Credit

  • Statistics/econometrics skills
  • Ability to write SQL and/or scripts in Python or related language
  • Undergrad degree in engineering, economics or business

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