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Growth Marketing Manager – Offline AcquisitionSan Francisco, California, United States

Grove Collaborative

Growth Marketing Manager – Offline Acquisition

San Francisco | California | United States

About Us
Grove Collaborative is a digitally native brand and direct-to-consumer e-commerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a "Grove Guide."

What makes us different

We are a B Corp
We are a B Corp - a group of about 2500 companies (like Patagonia and Ben & Jerry's) that prioritize social & environmental impact as well as profits. We can only do well if our community, environment, employees, and customers do well too.

We sell real things to real people, and make an impact
We're not selling to Silicon Valley & New York; Our customers are real families across the United States. We've helped hundreds of thousands of families make better decisions and use more sustainable products.

The Role
We're looking for an amazing addition to our rapidly growing Growth team who can help us scale and optimize our customer acquisition campaigns. As Growth Marketing Manager - Offline Acquisition, you will manage Grove's acquisition marketing campaigns for strategic offline channels and other newer channels that are on our roadmap for 2019. You'll also regularly optimize our creative and work with the broader team on funnel optimization.

The Opportunity
    • You will manage performance-based media buying campaigns for Grove on strategic offline channels
    • You will own key partner and agency relationships - as an external face of the company, you are responsible for building, maintaining, and negotiating agreements with Grove's strategic partners
    • You will own the metrics - pulling data daily and optimizing campaigns to CPA goals and will be overseeing our creative pipeline
    • As a key member of Grove's Growth team, you will be able to make a significant impact directly through the customer acquisition campaigns you manage
    • You will work collaboratively with our Merchandising, Influencer Marketing, Retention Marketing, Inventory and Engineering teams to optimize conversion, engagement and improve campaign performance
    • Your media buying efforts will also contribute to the development of Grove's brand - ensuring that our ad creatives, messaging and UX leave a clear and positive impression of what Grove does

About you
    • You have 3-5 years of professional experience and are comfortable working in a high-performing team. Prior agency, sales, consulting or other customer-facing experience is a plus
    • You have spent at least a year or two buying performance-based media with at least a $250K/month budget across at least two of: Podcast, TV, Direct Mail, Pinterest, Facebook/Instagram, YouTube, Google Display Network, Native ads
    • You are analytic, data-driven and always try to look at the data before deciding what to test next
    • You are creative and curious. You regularly come up with new hypotheses and are constantly testing new experiments to improve your campaigns' performance
    • Targets don't scare you - you find creative ways to reach your goals
    • You are comfortable collaborating closely with team members at all levels and being accountable for high-priority projects
    • You care about leaving a positive impact in the world through your work
    • Experience with paid marketing automation a plus but not required

We are remaking the future of consumer goods and want you to join us! Everyone who works here is nice, respects everyone else, works hard, and is good at their jobs.

We also offer:
- Competitive compensation
- Stock options: shared success is core to our mission
- Comprehensive medical, dental, vision, life & commuter benefits coverage
- Wellness programs like quarterly massages and weekly meditation
- Free VIP Membership + 25% off every Grove order
- A shiny Mac and the other productivity accessories you need
- Flexible Paid Time Off: we care most about results, not face time

Let's do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

Apply on Company Site

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