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Growth Marketing Associate | Google AdwordsUnited States

Poshmark

Growth Marketing Associate | Google Adwords

United States

Poshmark is looking for a sharp, quantitative and results-oriented Growth Marketing Manager | Google Adwords to join our growth team. In this role you will help drive user-growth, manage user acquisition campaigns across different search platforms and improve marketing ROI.
Responsibilities:
  • Build out large scale search campaigns on Google Adwords, Bing, and other search platforms
  • Manage and optimize budget and keyword bids with the goal of maximizing roi
  • Provide creative copy suggestions and drive creative optimization
  • Analyze account structure and provide recommendations for improvement
  • Monitor, track, optimize roi, roas, cpa/cpl, impression share and other relevant kpis
  • Partner with Merchandising to uncover emerging fashion trends and turn these insights into high performing search campaigns
The perfect candidate for this role will be able to toggle between deep analytics and creative thinking and have a strong grasp of campaign, keyword, and ad management. You will analyze large data sets, seek out actionable insights, and drive decisions while solving some of the fashion industry's most challenging problems. You will also have substantial influence on Poshmark's growth strategy through direct communication with executives as well as a seat at the decision making table. The role reports to the Director of Growth.
Desired Skills and Experience
  • 1-3 years of experience in paid SEM, with a heavy focus on keyword optimization, bid management and ad copy creation. Data analytics and reporting a very strong plus.
  • Experience growing and managing large scale paid search campaigns (500,000+ keywords)
  • Account structure/restructure experience
  • Ability to write compelling ad copy utilizing various ad formats
  • Ability to set up and troubleshoot conversion tracking
  • Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis
  • Detail oriented and well organized with a hard working can do attitude
  • Outstanding oral, written and multi-cultural communication skills
  • Self-motivated, revenue driven and passionate about supporting Poshmark as a leader in the fashion industry
  • Strong project management skills and ability to multi-task in a fast paced environment
  • Strong knowledge of MS Office (Excel, Powerpoint)
  • BS/BA required in Marketing, Business or a related technical field
Why Poshmark?
Founded in 2011, Poshmark is the largest social marketplace for fashion where anyone can buy, sell and share their style with others. Poshmark's mission is to make shopping simple and fun by connecting people around a shared love of fashion, while empowering entrepreneurs to become the next generation of retailers. Recognized as the go-to shopping destination for millennials, Poshmark's community of over three million Seller Stylists help shoppers discover the perfect look from over 25 million items and 5,000 brands. The company is backed by the world's leading investment firms and venture capital institutions including Mayfield, Menlo Ventures, GGV Capital, Temasek, Inventus Capital, Uncork Capital, Union Grove Venture Partners, Shea Ventures and AngelList. For more information, please visit www.poshmark.com, or find us on Instagram, Twitter, Pinterest and Snapchat.
Here's what we'll set you up with:
  • A team that is invested in your career growth and training
  • Competitive salary and equity, based on experience
  • Fully sponsored health, dental and vision plans
  • A 13" MacBook Air and smartphone reimbursement
  • Work alongside world-class talent
  • Flexible Vacation / Paid Time Off Policy
  • Parental Leave
  • Healthy and exciting lunches and snacks offered daily
  • Personal Style Encouraged (or not, whatever you're in to)

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