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NewsCred

Event Marketing ManagerUnited States

Event Marketing Manager

United States

NewsCred's Event Marketing Manager will oversee event production from conception to completion for both hosted and sponsored US events. The candidate will be responsible for shaping the annual event strategy; will work closely with and lead internal teams to execute a successful event that fuels sales pipeline and generates revenue. The candidate will also be responsible for monitoring performance and reporting on weekly progress.

As NewsCred's Event Marketing Manager, you're passionate about events and no task is beneath you. You're detail-oriented, passionate about delivering extraordinary experiences, and a team player, excited to be part of a dynamic and ambitious marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams. Most importantly, you're excited to join NewsCred and bring our mission of content marketing inspiration and education to life.

Responsibilities:

Develop an effective, fluid, yearly event marketing plan for US and UK-based sponsored and hosted events
Work closely with internal teams (Sales and Marketing) to define and lead event involvement, plans, goals and objectives
Sponsored Event Responsibilities:

Research industry events and evaluate sponsorship based on NewsCred's annual objectives and targeted demographic; identify new industry event opportunities
Negotiate sponsorship costs and opportunities
Develop, plan, and activate contracted sponsorship benefits
Develop close relationships with industry organizations
Analyze event feedback and take necessary actions to improve
Hosted Event Responsibilities:

Fully plan and execute hosted events (from research and planning to on-site management and execution)
Develop existing network of venues and vendors
Identify new hosted event opportunities
Develop effective and engaging events that help drive ROI
Handle post-event actions - event feedback, analysis, and budget finalization
General Event Responsibilities:

Lead development of event themes, creative and coordinate content development to align with marketing and execution teams
Manage all marketing, logistics and production of events
Maintain event documents - budgets, calendars, checklists, run-of-shows, etc.
Complete quarterly budget reviews and ROI analysis; pivot event strategy to align with findings
Implement post-event initiatives (survey analysis, etc.) to determine return on investment
Achieve benchmarked ROI metrics by working with the sales and demand generation teams
Oversee marketing nurture of acquired event leads
Successfully prioritize and manage multiple projects simultaneously while meeting deadlines
Influence and coordinate the efforts of other team members to support events
Provide improvements to the event team's functionality and day-to-day processes; bring new ideas and concepts to event programs
Qualifications:

Bachelor's degree
4+ years of B2B working experience in the event planning, event management and marketing space
Knowledge of content marketing landscape is recommended but not required
Extensive understanding of the entertainment and event industry; a developed network of event venues and vendors
Previous experience working industry conference organizations is helpful but not required
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem solving, organization and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
Ability to travel domestically and internationally is required
Passionate about events and excited to bring new fresh ideas to NewsCred
Additional Information:

Best-in-class compensation plans
Great benefits, including medical, vision and dental
Generous, unlimited vacation policy
Huge variety of snacks and drinks, catered lunches and happy hours
Training and career development
All your information will be kept confidential according to EEO guidelines.

Please, no third-party resumes for this role. Candidates submitted by agencies will not be reviewed.

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