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Director of Product MarketingSan Francisco, California, United States

Director of Product Marketing

San Francisco | California | United States

We are looking for a passionate, articulate, energized Director of Product Marketing to add to our Marketing team in San Francisco. Marketing builds awareness by sharing stories about how using InfluxData can make a positive impact for customers and prospects. This spans stories across all channels of customer communication: our website, blog, emails, social media, events, ads, etc. We respect the inbox (no spammers!) We tell technical stories. And we see and shape the beauty of a story based on time.

As our Director of Product Marketing Manager, you will work closely with Product Management and other marketing teams to craft product positioning and messaging to ensure that we are effectively articulating the value of our products to the market. You will help influence the product roadmap by bringing market and customer insights to R&D. You'll also define our product positioning, pricing, and go-to-market messages as well as enabling sales with customer pain point oriented messages. You'll be passionate about building customer champions and leveraging customer stories that showcase their success.

What you'll be doing:

  • Create the marketing plan for our next product release including pricing, positioning, go-to-market, and sales enablement information.

  • Acquire deep customer knowledge through market research, customer interviews / surveys and segmentation analysis

  • Create and execute on Go-to-market strategies to drive InfluxData's revenue goals

  • Develop customer pain point based messages, that differentiate InfluxData against competitors

  • Create the content to support lead generation campaigns and establish InfluxData and InfluxData's customers as thought leaders

  • Identify promising solutions based on existing products and drive direct sales campaigns

  • Create the internal and external facing sales kit to reach mid market and enterprise customers with a consistent and resonating message

  • Enable existing and new field resources on how to effectively position and sell InfluxData services

  • Successfully launch new services to customers, partners and the InfluxData field

Your skills and background:

You need to know how to market developer and technical centric products. You need to have experience with open source and infrastructure products. as well as having a deep understanding of complex, enterprise sales and buyer journeys. You are proficient in translating technical features into clear and concise benefits, and will have a deep understanding of IT personas and industry trends and how to position value that aligns to individual pain points. You're an excellent writer, spokesperson and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.

  • Product Marketing experience in open source, middleware, databases (Important)

  • A brilliant positioner, with a history of building assets that are clear, concise, and consumable

  • Driven, self-starter; comfortable working in a fast-paced environment

  • Superb written and oral communication skills

  • A product evangelist, who is able to inspire and drive consensus

  • Strong interpersonal skills; a great partner to product management and able to build strong relationships across functions

  • Highly accountable; takes ownership and drives sense of urgency


  • BA/BS (preferably in business, engineering or a related field) or equivalent experience

  • 5+ years of product marketing experience in the software industry

  • Expert in B2B purchasing cycles as well as the developer community

  • Hands-on development experience is a strong plus

  • Proven track record in developing highly effective sales presentations and collateral

  • You've run or played a key role in a product launch before

  • You've interviewed customers and documented how the product has delivered benefit

  • You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content

This role is based out of our San Francisco office. Local candidates only please.

InfluxData provides a modern time series platform that has been designed from the ground up to handle metrics and events (time-series data). The InfluxData platform is built on the open source projects - Telegraf, InfluxDB, Chronograf, and Kapacitor.

We're backed by Mayfield Fund, Trinity Ventures, and Battery Ventures.

We offer fantastic benefits including:

  • Medical/ dental/vision insurance with 100% coverage for employees and dependents

  • Company contribution to FSA and Commuter benefits

  • Open PTO - take the time you need

  • Life Insurance, Short and Long Term Disability Insurance

  • 401k (non matching)

  • ....and more!

Visit our careers page to learn more about working at InfluxData.

InfluxData is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

InfluxData does not accept unsolicited resumes from headhunters and recruitment agencies through our website, job board or directly to employees. InfluxData will not pay fees to any third-party agency, headhunter or company that does not have a signed agreement for this position in place.

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