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Centrify Corporation

Director of Paid SearchSanta Clara, California, United States

Director of Paid Search

Santa Clara | California | United States

f so, you'll be right at home at Centrify. We are always looking for talented, motivated individuals who would like to help us design, build, sell and support the next generation of integrated software solutions as we redefine security from a legacy static perimeter-based approach to protecting millions of scattered connections in a boundaryless hybrid enterprise!

As the Director of Paid Search, you will partner with the Senior Director of Digital Marketing and Senior Manager of Search (SEO) to lead the SEM strategy and execution to acquire new customers for Centrify. The Director of Paid Search will have the ability to operate on both a quantitative and qualitative level, touching all aspects of the SEM ecosystem with advanced skills in keyword management and research, campaign & ad group structuring, CPC bid strategies, competitive intelligence, text ad & landing page testing, and performance analytics.

Responsibilities:
  • Implement best practices for campaign structure, keyword research & expansion, ad copy writing, etc. to help drive continued innovation across multiple paid search accounts
  • Identify and generate reporting on KPIs & data trends; translate data into actionable insights and recommendations
  • Innovate and expand remarketing strategies across ad platforms
  • Design and execute A/B tests for ad copy and landing pages to further optimize performance & user experience
  • Research and evaluate competitors using in-platform and third-party tools to find areas of opportunity
  • Proactively seek out and keep up to date on latest industry news & trends, as well as partnering with vendors to access beta programs
  • Calculate and forecast quarterly impressions, click volume, inquiries and marketing qualified leads based on existing vs optimized conversion rates
  • Experience directly managing an annual budget of over seven figures
  • Manage day-to-day relationship and execution with media agency


Skills and Experience:
  • BA/BS or equivalent working experience
  • 6+ years proven experience in an SEO or relevant digital marketing role, experience working with large websites a plus
  • Strong proficiency using Google AdWords, Bing Ads & Yahoo Gemini ad platforms
  • Experience managing day-to-day performance enhancement on bid management platforms such as Aquisio, Marin or Kenshoo
  • Core skillset in paid search campaign construction, keyword research, ad copy writing & A/B testing, with the ability to implement optimizations at scale
  • Exceptional technical and organizational skills, with strong attention to detail
  • Thorough understanding of audience marketing & implementation - CRM lists, Lookalikes, RLSA & display remarketing strategies
  • Experience with social ad platforms a plus
  • Demonstrated ability to direct strategy for online direct response demand generation and optimization activities, including the areas of performance display campaigns, paid social campaigns, affiliate marketing and effective reporting of results to all stakeholders
  • Expertise in Digital Ad Technologies of DSP, Ad Exchanges, Tag Management platforms, and Ad Servers
  • Knowledge of web applications, conversion metrics, landing page testing and direct marketing principles
  • Proficiency in MS Office - especially Excel and PowerPoint - to assist with reporting and presentations
  • Experience reporting on ROAS metrics out of Salesforce.com
  • Experience navigating & interpreting web analytical tools (i.e. Google Analytics) is required


Centrify offers competitive salaries and an excellent benefits package, including medical, dental, vision and life insurance. We also provide an Employee Assistance Program, paid holidays, paid time off, flexible spending account, stock options, 401k, and more. This is just part of what made Centrify one of Glassdoor's "Best Places to Work in 2016"!

Centrify Corporation is an Equal Opportunity Employer, committed to providing a diversified work environment, free of discrimination and harassment.

For more information regarding our company, or to search for all available job openings, please visit our website at www.centrify.com.

Centrify does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers.

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