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Director of Digital MarketingSan Francisco, California, United States

Crunchbase

Director of Digital Marketing

San Francisco | California | United States

Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals-including entrepreneurs, investors, market researchers, and sales people-trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

Marketing at Crunchbase
The Crunchbase Marketing team plays a role in all parts of the user journey, from brand awareness through user retention. We are performance-driven, creative storytellers, always thinking about how we can better connect with our customers while driving value for the business.

As the Director of Digital Marketing, you will be responsible for:
• Creating a vision for the digital marketing team that spans content, social, paid, email, and in-product communications for both B2B and B2C audiences
• Generating revenue via user acquisition in our self-serve subscription business and via marketing lead generation for our direct sales business
• Coaching, challenging, and inspiring a team of individual contributors, creating opportunities for them to grow their careers, and helping them achieve ambitious targets
• Owning email marketing, marketing web pages, content marketing, SEO, paid marketing through social, display, and SEM
• Generating new ideas, channels, and campaigns that can unearth undiscovered pockets of financial opportunities across digital marketing levers
• Designing full-funnel campaigns that create a seamless journey for prospects, from discovery through to renewal
• Being a performance minded, analytics oriented leader who can objectively measure the impact of their team's efforts on revenue
• Bringing on world-class agencies to support the output of the team, and manage them to flawless execution
• Being a respectful partner who fosters open and honest relationships with other leaders in Product, Sales, and Business Development
• Managing a budget for team headcount, ad spend, software, agencies, and T&E

Requirements
• 7+ years of marketing experience, ideally in digital marketing for a self-serve company; 3+ years of management experience
• Knowledge of current online marketing concepts, strategy, and best practices
• Experience with website analytics tools, advertising platforms, marketing automation tools, and content management systems
• Agency management experience
• Experience with A/B testing

What Crunchbase offers
• Competitive salary and equity
• A team of creative, transparent entrepreneurs driven to accomplish our mission
• Daily catered lunches
• Fitness reimbursement (to work off the catered lunches)
• Unlimited Paid Time Off (PTO) -- we don't track vacation days
• Incredible medical, vision and dental benefits for our employees and their families
• 10 weeks fully paid parental leave for all new parents
• 401(k) and Roth plans, and free annual financial adviser check-in
• Free One Medical Group membership for employees and their families
• Commuter benefits program
• Free Lyft rides anywhere in the Bay Area after late nights at the office
• Prime location in the Financial District of SF, just steps from Bart and Muni stops
• Company and team offsites, retreats, events and happy hours

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

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