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Director of Brand and Marketing CommunicationsSan Francisco, California, United States

Crunchbase

Director of Brand and Marketing Communications

San Francisco | California | United States

Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals-including entrepreneurs, investors, market researchers, and sales people-trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

Our Director of Brand and Marketing Communications will be responsible for helping define and bring to life the Crunchbase brand. Reporting directly to the Head of Marketing, this person will manage a team of creative marketers and communicators. You'll get to create the tools and guidelines that help all parts of marketing tell Crunchbase's story, while running your own initiatives. Your team will help shape perceptions and build awareness for Crunchbase's corporate brand through copywriting, design, public relations, influencer management, events, and executive communications.

Marketing at Crunchbase
The Crunchbase Marketing team plays a role in all parts of the user journey, from brand awareness through user retention. We are performance-driven, creative storytellers, always thinking about how we can better connect with our customers while driving value for the business.

As the Crunchbase Director of Brand and Marketing Communications, you will:
• Own awareness and perception of the Crunchbase brand among our target audience segments
• Manage and grow a team of copywriters, designers, and PR professionals who will help in that mission
• Ensure team partners with cross functional teams in marketing, product, and design
• Help create messaging, ad copy, creative, thought leadership, and PR pitches
• Develop an editorial strategy of corporate marketing that drives the content creation, PR outreach for brand-level thought leadership
• Create the copywriting engine that powers the marketing team's direct response channels including email and advertising
• Build a public relations strategy that establishes relationships with tier 1 media and secures coverage
• Develop a plan for global brand expansion including identifying key market needs and how our brand will flex to those audiences
• Partner with the director of digital marketing to ensure that all marketing web properties including our consideration landing pages, blog, and in-product ad copy, amplify the brand
• Find new, innovative, ROI-positive, and cost efficient ways to bring Crunchbase's brand to life
• Build an events strategy that will ensure we drive ROI among our top audience segments
• Create an influencer marketing strategy in partnership with our data team, working with entrepreneurs and venture capitalists who rely on Crunchbase
• Select and manage agencies to support PR and creative functions

Qualifications
• 8+ years overall PR/Marketing/Communications experience
• Experience recruiting and nurturing top talent, and a track record of cultivating a high performance environment that builds engaged teams
• Be a hybrid creative and analytical thinker who can help teams come up with innovative ideas and measure their impact for the company
• Proven ability to drive PR for technology startups/entrepreneurs
• Experience in strategic communications, including message development and strategic positioning
• Familiarity with Social and Content Marketing best practices
• Demonstrated excellence in writing, storytelling, and content creation
• Existing relationships with target media is a plus
• Strong communicator with ability to synthesize messages to audiences at all levels inside the company and out
• Ability to develop and present strategy, plans and creative briefs that unite teams behind shared vision

What Crunchbase offers
• Competitive salary and equity
• A team of creative, transparent entrepreneurs driven to accomplish our mission
• Daily catered lunches
• Fitness reimbursement (to work off the catered lunches)
• Unlimited Paid Time Off (PTO) -- we don't track vacation days
• Incredible medical, vision and dental benefits for our employees and their families
• 10 weeks fully paid parental leave for all new parents
• 401(k) and Roth plans, and free annual financial adviser check-in
• Free One Medical Group membership for employees and their families
• Commuter benefits program
• Free Lyft rides anywhere in the Bay Area after late nights at the office
• Prime location in the Financial District of SF, just steps from Bart and Muni stops
• Company and team offsites, retreats, events and happy hours

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

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