People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

Director, Lifecycle MarketingRedwood City, California, United States


Director, Lifecycle Marketing

Redwood City | California | United States

Poshmark is the leading social commerce platform for the next generation of retailers and shoppers. As the Director of Lifecycle Marketing you will guide Poshmark's engagement strategy and focus on increasing lifetime value and reducing churn through customized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you.
  • Be the expert on the ideal customer journey; develop a deep understanding of user behavior and how best to leverage it in pursuit of top line growth
  • Use data to monitor health of marketing programs and identify areas for improvement
  • Prioritize opportunities for improvement; generate data-driven hypotheses that inform strategies for campaigns and initiatives
  • Lead the team through rapid testing cycles; discover and implement strategies to keep the user engaged
  • Communicate key insights and findings to senior management and optimize programs based on data-driven analysis
  • Manage complex, highly cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution
  • Own overall performance of user-facing communication channels including: email, push notifications, and in-app notifications
  • 7+ years relevant marketing experience with increasing responsibility and solid experience in both people management and leadership capacities
  • Expertise should include: positioning and messaging, conversion optimization, A/B testing, lifecycle marketing, excellent written and verbal communication skills
  • Strong analytics background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
  • Strong understanding of mobile and web products like Poshmark
  • Ability to run and prioritize multiple projects at a time
  • Thrilled with challenges, unknowns and the opportunity to define and build programs
  • Must love mentoring and guiding others; passionate about the advancement of the team.
  • Bachelor's degree required, MBA is a plus
Why Poshmark?
Founded in 2011, Poshmark is the largest social marketplace for fashion where anyone can buy, sell and share their style with others. Poshmark's mission is to make shopping simple and fun by connecting people around a shared love of fashion, while empowering entrepreneurs to become the next generation of retailers. Recognized as the go-to shopping destination for millennials, Poshmark's community of over four million Seller Stylists help shoppers discover the perfect look from over 75 million items and 5,000 brands. The company is backed by the world's leading investment firms and venture capital institutions including Mayfield, Menlo Ventures, GGV Capital, Temasek, Inventus Capital, Uncork Capital, Union Grove Venture Partners, Shea Ventures and AngelList. For more information, please visit, or find us on Instagram, Facebook, Twitter, Pinterest and Snapchat.

Here's what we'll set you up with:
  • A team that is invested in your career growth and training
  • Competitive salary and equity, based on experience
  • Company sponsored health, dental and vision plans
  • A 13" MacBook Air and smartphone reimbursement
  • Work alongside world-class talent
  • Flexible Vacation / Paid Time Off Policy
  • Parental Leave
  • Healthy and exciting lunches and snacks offered daily
  • Personal Style Encouraged (or not, whatever you're in to)

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