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Content StrategistMountain View, California, United States

Content Strategist

Mountain View | California | United States

We all live in a world defined by data. At Couchbase, we're making it easier for today's leading enterprises to take advantage of every customer interaction to build euphoric experiences. Innovation is at the heart of what we do, and we extend that thinking to our marketing efforts. With the world's first Engagement Database, we're creating and leading a new category. Cutting-edge marketing technologies, comprehensive customer journey mapping, and a thorough ABM strategy make sure our work connects with the industry at large.

We're looking for a content strategist to join our product marketing team. From content mapping to design to development of content strategy, the content strategist will play a critical role in providing insights and recommendations as we reach out to our key external and internal audiences.

The ideal candidate is ready to roll up their sleeves in a dynamic, fast-paced startup environment and eager to collaborate within the marketing team and cross-functionally across the organization. Ability to prioritize and pivot accordingly a must.


Specific responsibilities include:
  • Help define and implement broad content strategy in collaboration with key marketing, sales, and engineering stakeholders
  • Provide guidance, communication, and governance around content to support product marketing and demand gen goals
  • Conduct content inventories and audits to identify current content and future content needs vs. key personas, buying stage, etc.
  • Develop content maps by customer journey, influenced by content/web analytics by persona
  • Work to standardize marketing BOMs, refine deliverable templates, and develop new templates with creative team
  • Multi-task across several global initiatives, pilots, and marketing stakeholders in various time zones.
  • Translate big picture thinking into concrete presentations (decks) to visualize and reinforce content strategy.
  • Develop customer-focused content with internal and external stakeholders that supports brand objectives and marketing goals while incorporating best practices for search engine optimization and analytics
  • Provide direction for content lifecycle management

Desired Skills & Experience
  • Strong communicator able to synthesize and communicate project goals and specifications amongst internal and external stakeholders
  • Strong collaboration skills with ability to drive cross-functional teams forward and build consensus, including presenting and guiding business stakeholders through relevant content strategy discussions
  • Experience with digital and traditional marketing content, including data sheets, sales enablement materials, and case studies
  • Demonstrated ability to successfully manage concurrent projects
  • Ability to leverage data analysis, user research, benchmarking, and content audits to facilitate/inform content decisions and orchestrate content deployment/access
  • Ability to perform detailed content analysis and gap analysis with supporting documentation

Preferred Qualifications
  • 1-2 years experience in online content strategy, preferably in the tech space
  • 1-2 years experience in marketing content development and creation preferred
  • Bachelor's degree

About Couchbase

Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database. Built on the most powerful NoSQL technology, the Couchbase Data Platform offering includes Couchbase Server and Couchbase Mobile and is Open Source. The platform provides unmatched agility and manageability - as well as unparalleled performance at any scale - to deliver ever-richer and ever more personalized customer experiences.

The world's largest enterprises choose Couchbase for the most demanding web, mobile and IoT applications - companies like Amadeus, AT&T, Cisco, Comcast, Concur, Disney, Dixons Carphone, eBay, General Electric, LinkedIn, Marriott, PayPal, Ryanair, Viber, Tesco, United Airlines, Verizon, Wells Fargo, and hundreds of others around the world use Couchbase Data Platform for their interactive web, mobile, and IoT applications.

Couchbase's HQ is conveniently located in Mountain View with additional offices throughout the globe. We're committed to a work environment where you can be happy and thrive, in and out of the office.

At Couchbase, you'll get:

* A fantastic culture

* A focused, energetic team with aligned goals

* True collaboration with everyone playing their positions

* Great market opportunity and growth potential

* Time off when you need it

* Regular team lunches and fully stocked kitchens

* Open, collaborative spaces

* Competitive benefits and pre-tax commuter perks

Whether you're a new grad or a proven expert, you'll have the opportunity to learn new skills, grow your career, and work with the smartest, most passionate people in the industry.

Revolutionizing an industry requires a top-notch team. Become a part of ours today. Bring your big ideas and we'll take on the next great challenge together.

Check out some recent industry recognition:

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