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Channel Marketing ManagerBroomfield, Colorado, United States


Channel Marketing Manager

Broomfield | Colorado | United States

You are a creative marketing professional who continuously drives new concepts and ideas. As a valuable member of the team, you understand how to roll up your sleeves and get things done collectively while having fun. As the Channel Marketing Manager at Webroot, you will be given the tools, managerial support and decision making autonomy to successfully develop and execute plans for enablement and engagement programs for MSPs and other channel partners. This is a high visibility position within the marketing division. You will use your excellent communication and presentation expertise while working with all levels of management (up to CMO) with channel partners and within Webroot. If this is the kind of exciting opportunity you are driven to take on head first, apply today!

The Channel Marketing Manager is a high impact member of the marketing team that helps define, implement, and manage North America marketing programs focus on partner recruitment and enablement. We are seeking a highly motivated, detail-oriented team player, with a passion for marketing, sales enablement, and general interest in technology. This position is responsible for creating and managing partner marketing campaigns. This position must have a deep understanding of B2B marketing, channel marketing, field marketing, and channel sales.
  • Develop MSP partner recruitment campaigns (email, webinars, social, content and tools)
  • MSP event planning and execution.
  • Develop enablement and engagement programs for Webroot partners and prospects that drive mindshare, build pipeline and grow revenue.
  • Plan and execute tactics ensuring partners have access to the required assets, content and guidance about new products and solutions e.g. partner toolkit
  • Develop turnkey Go-to-market toolkits, sales enablement programs, launch events, training, incentive programs supporting all partner types.
  • Support of monthly partner newsletter distribution and other partner related communications.
  • Provide ongoing support of the Partner Edge Toolkit, including creating and maintaining content in Resource Center and on Web Syndication, while providing regular Toolkit adoption reporting including partner certification training.
  • Work with paid media vendors e.g. project management, ad placement, lead generation programs, content syndication, etc.
  • Implement campaign/tactic reporting and analysis, including adjustment recommendation as needed.
  • Writing and editing of partner communications.
  • Managing vendors, SOW/contracts via procurement process etc.

Work directly with other members of the marketing team to execute the following:
  • As the primary marketing point of contact for MSPs and Reseller/Hybrid partners, this person will work side-by-side with Channel Account Managers to enable sales, create awareness, and generate sales through these partners.
  • Identify and leverage marketing campaigns and materials for joint marketing activities.
  • Work closely with partners, sales and marketing to support partner events, partner onboarding and ramp activities.
  • Integrated and direct marketing activity directed at MSPs (prospects, customers).
  • Plan and execute partner marketing content and sales tools with the product organization and marketing communications team.

Desired Skills & Experience:
  • BA/BS degree preferred or an equivalent combination of education and experience
  • 6+ years of experience in a B2B tech marketing role, with at least 3 years of experience in channel marketing
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Experience developing turnkey channel marketing and retention activities, with in-depth knowledge of all marketing media
  • Exceptional writing skills
  • Excellent analytical and communication skills, with ability to develop marketing content and reports that communicate program results
  • Strong project, collaboration, and interpersonal skills
  • 20-30% travel

At Webroot, we do more than secure our customers' personal computers, mobile devices and networks. We also nurture our employees' most critical assets - their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that's making a statement. Webroot is a company in which you can invest yourself fully, knowing that you're not only protecting our customers around the world, but also that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer.

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