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Business AnalystBoston, Massachusetts, United States

Alignable

Business Analyst

Boston | Massachusetts | United States

Alignable is an established, yet rapidly growing platform where millions of small business owners network together across 28,000+ communities in North America. We are quickly evolving into the voice of small business. Members use Alignable to make meaningful connections, generate referrals, boost their business leads, promote events, find trusted vendors, engage in Q&A forums among peers, and much more.
The available market opportunity is massive. There are 30 million+ small businesses in the U.S. and Canada, which collectively create 65% of new jobs and contribute to 50% of the GDP. And there are 170 million small businesses globally.
Currently, we have 2.5 million members, so we're off to a great start, but there's plenty of room for growth. We want you to be part of that journey, continually tapping this market and building our brand.
Culturally, Alignable has a dynamic and exciting growth environment where you will work with an extremely talented and friendly team, which includes several veterans of other startups that became household names under their guidance, including Invisalign, Constant Contact, PayPal, and Wayfair. You'll play a critical role in helping us to build a next-generation, Internet power brand. Think LinkedIn circa 2007.
Our offices are located in Boston -- across the street from North Station.
What You'll Do
We're seeking an experienced business analyst that will support the product and marketing teams to help make data-driven decisions around user growth, product engagement and platform monetization. The ideal candidate will have experience gathering important company data and compiling it into reports for the organization to use. This individual has the ability to work on multiple projects simultaneously and tie user, marketing, engagement data to business objectives. This is a rare opportunity to join the team at a rapid growth stage and be a key stakeholder in taking the business to new heights.
Specifically you'll:
  • Assist in the definition of business metrics around user acquisition, product engagement and subscription growth
  • Work with various teams to develop multi-variant tests across all channels including email marketing, in app (desktop and mobile), content, SEO, and ads
  • Identify trends in product and marketing to take advantage of changes or alert the teams of the need to course correct
  • Create dashboards for use by the team to track key performance indicators and report on the health of the operation
  • Collaborate with product and engineering to ensure that we have proper instrumentation on products and channels to accurately track user engagement
  • Develop optimization strategies against marketing campaigns and product engagement models
  • Proactively identify areas of growth potential through self-directed analysis
Who You Are
In addition, you'll demonstrate the following competencies:
  • A minimum of 5 years experience in business analysis or a related field. 3+ years in B2B or B2C Internet
  • Fluency with tools such as FullStory, Looker, Google Analytics, SQL
  • Strong problem solving and analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Demonstrated history of building funnel analysis to improve business outcomes
  • Thrive in a fast-paced, goal-oriented, and results-driven environment
  • Ability to manage multiple projects simultaneously
  • Excellent interpersonal skills at all levels of the organization
  • Experience working on a network business is a strong plus
  • BS in Mathematics, Economics, Computer Science, Information Management or Statistics; MBA is a plus
What We Offer:
  • Smart, supportive co-workers
  • Competitive compensation
  • Equity
  • Health, dental, and vision insurance
  • Unlimited vacations
  • 401(k)
  • Payroll deduction for commuter rail and parking
  • Unlimited espresso, beer, protein bars, single malt and rum

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