People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

(B2C) Director - Web & SEOUnited States


(B2C) Director - Web & SEO

United States

ClassPass is seeking a Director to lead the long-term thinking behind our website and organic search presence. The ideal candidate is collaborative and a strong communicator able to manage complexity across a number of stakeholders and balancing brand and growth objectives. The ideal candidate should be well-versed in the latest Search Engine Optimization techniques with deep understanding of web technologies and systems.
  • Plan: Develop the long-term organic search marketing strategy for ClassPass identifying the largest areas of opportunity and focus as well as the roadmap to build a world class web presence.
  • Manage: Lead and small team and partner with the external agencies needed to achieve our objectives while ensuring quality, efficiency, and accountability
  • Build: Develop and launch the initiatives needed to grow traffic to the ClassPass site and ensure ranking for best in class content
  • Optimize: Continuously improve the visibility and impact of existing and newly created pages
  • Tracking & Reporting: Ensure optimal measurement and provide visibility and accountability into web performance
  • Testing: Design and launch testing strategies across across the site
  • Technology & Innovation: Ensure the implementation of the right tools to be able to efficiently manage the site and grow traffic.
Requirements :
  • 7-10+ years experience working hands-on with website management and search engine optimization
  • Detailed understanding of link-building and traffic acquisition strategies
  • Experience effectively managing multiple agencies and vendors
  • Experience leading teams to results
  • Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience
  • A proven track record of converting marketing plans into measurable results with specific KPI's
  • Enthusiastic self-starter with a willingness to be both strategic and hands-on
  • Flexible cross-functional team player comfortable with a fast-paced, evolving environment

I'm interested

Please send me alerts for jobs like this

Not ?

Thank you. Please wait while we forward you to the application.

Similar Jobs

Sr.UX Designer-User Interface Designer

Webroot United States United States
Webroot is growing, and with that comes great opportunity. Our entire security product portfolio is continuously evolving, and we have a chance to improve overall user experience through a strong user interface and design vision. Here's a great op...

L3 Technical Customer Success Engineer

CloudGenix United States United States
The Opportunity:The Technical Customer Success Engineer (TSE) will make a large impact on overall customer success on how they view our solution and enable confidence in our technical services and solutions in general. They are the face of CloudGe...

Account Executive

3D Robotics United States United States
The Role: We are looking for an accomplished, quota-carrying sales professional to share their skills to drive our technology and delight our customers. If you have a passion for SaaS sales and an interest in how it can impact businesses AND gain ...