People, Person, Computer, Electronics, LCD Screen, Laptop, Pc

SAP to acquire Gigya — “Company Building is a Marathon, not a Sprint”

Today, SAP announced the intent to acquire customer identity management leader Gigya to further drive Gigya’s mission to enable businesses to build trusted digital relationships with their customers. As an early investor in the company since 2008, I’m thrilled by the team’s achievements and excited to watch the next phase of their journey.

Gigya helps companies turn unknown site visitors into known, loyal and engaged customers. More than 700 of the world’s leading enterprises, rely on Gigya to build identity-driven relationships with over 1.3 billion customers while powering scalable, secure, privacy-compliant identity management. Gigya leads the customer identity and access management (CIAM) market, according to recent reports from Gartner, Forrester and KuppingerCole.

However, Gigya’s road has been one of pivot and iteration, illustrating the Silicon Valley proverb that overnight successes take a long time. When we first invested, Gigya was positioned as the leading widget distribution network and was following an advertising model. The company then pivoted to a SaaS model selling a broad social engagement platform. Through iteration and by really listening to customer feedback, the company doubled down on the customer identity management problem and increased its focus on enterprise customers, which resulted in escape velocity for the business. The decision to partner with SAP was an easy one, as the companies were aligned on their mission.

The original founding team of Rooly, Eyal and Eran in Israel, as well as CEO Patrick in Silicon Valley have shown persistence and flexibility along the way. It has been an honor to serve as their partner and I believe that they will continue to expand their impact as part of SAP. We look forward to watching as the Gigya/SAP team continues to help businesses increase registrations, identify customers across devices, consolidate data into rich customer profiles, and provide better services, products and experiences .

Originally published at https://www.linkedin.com on September 25, 2017.


SAP to acquire Gigya — “Company Building is a Marathon, not a Sprint” was originally published in Mayfield Viewpoints on Medium, where people are continuing the conversation by highlighting and responding to this story.

Read more >

Published on Sep 25, 2017

Other people viewed

Senior Marketing Operations Manager

WideOrbit United States United States
WideOrbit is searching for a creative, analytical, and data-driven senior marketing operations manager to own the strategy, management, and performance of our marketing automation ecosystem, including Marketo, Salesforce, Hootsuite, Google Analyti...

Sales Tax Accountant

WideOrbit United States United States
WideOrbit is looking to add a Sales Tax Accountant to our rapidly growing finance team. This role will report to our Sr. Director of Tax and support our domestic transaction tax functions. In this key position, the Sales Tax Accountant will assist...

Technical Writer

WideOrbit California California United States California, United States
WideOrbit's Traffic team is looking for a talented Technical Writer to join us. In this role, you'll create release notes, training materials, user guides, and other content that will directly impact our clients' satisfaction with our products. Yo...

Financial Implementation & Product Support Specialist

WideOrbit United States United States
Our Implementation and Support team is growing, and we're looking to add someone that is passionate about client support and all aspects of the implementation and support process. We hire experienced industry professionals who can educate our cust...