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Lyft X Black Girls CODE: Black Women’s Equal Pay Day

"Teaching girls of color — and supporting them as creators in this digital space — is a powerful lever to address historic and systemic inequities that are based on race and gender," Kimberly Bryant, Founder, Black Girls CODE

Today marks the day that a Black woman’s average salary catches up to a White man’s average salary from last year. On average, Black women are paid 38% less than white men and that means a Black woman has to work 7 months and 7 days more than a white man to earn the same salary.

At Lyft, we’re driving to close the gap because #38PercentCounts and this Black Women’s Equal Pay Day, we’re driving again with Black Girls CODE.

For every Lyft ride Rounded Up in support of Black Girls CODE starting on Black Women’s Equal Pay Day (Tuesday, August 7th) and through the end of August, Lyft will donate 38 cents to close the gap and help Black Girls CODE grow the number of women of color working in technology and give underprivileged girls a chance to become the masters of their technological worlds.*

Lyft riders can also enter “BGCEqualPay” in the Lyft app and watch the cars change over in support of Black Girls CODE, and to better understand the impact of ending their rides early (with 38% of the way still left to go).

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Tens of thousands of Lyft riders have already Rounded Up & Donated their fare in support of Black Girls CODE and raised nearly $150K to grow the number of women of color working in technology. Join them today, and help Black Girls CODE reach their goal and introduce computer coding lessons to young girls from underrepresented communities, by simply taking a Lyft and rounding up your fare to donate it to Black Girls CODE. Go to ‘Settings’ in your app, tap ‘Round Up & Donate’, and Choose “Black Girls CODE” as your cause.


*(up to $10K)

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Published on Aug 7, 2018

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