For the next three years, Lyft and the Santa Monica Pier will be collaborating to improve mobility around the Pier and Downtown Santa Monica.
"Working with Lyft has provided us invaluable insight,” said SMPC Executive Director Negin Singh. “Learning about the intricacies of rideshare, and how we can best implement a system that encourages quicker service, safer drop offs and pickups, and better communication with drivers will improve not just the Twilight on the Pier experience, but all of our events.”
We are thrilled to be working in partnership with such a great organization and venue!
Lyft x Twilight on the Pier
As one of SoCal’s most iconic destinations, the Santa Monica Pier attracts thousands of visitors daily and for its events, including Twilight on the Pier concert series. Lyft will be on-site during Twilight on the Pier, to help create a seamless rideshare experience.
If you are heading to Twilight on the Pier, upon leaving, keep an eye out for Lyft signage and ambassadors to help direct you to the Lyft pickup/drop-off area, located at Main & Olympic.
Additionally, we are partnering with The Free Ride to get folks from the Pier to Main & Olympic after the show ends.
See pickup location map:
Stay tuned for additional activations between Lyft and Santa Monica Pier, as well as with Downtown Santa Monica!