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Exclusive Rideshare Partner of the CF Toronto Eaton Centre

Lyft is here to make your holiday shopping experience easier. We’re thrilled to announce that Lyft is now the Exclusive Rideshare Partner of the CF Toronto Eaton Centre. As a downtown Toronto landmark and the busiest shopping centre in North America, CF Toronto Eaton Centre is one of Lyft’s most popular destinations for picking up and dropping off visitors.

Starting December 14th, head to the designated Lyft zone by the James Street entrance to meet your Lyft driver. We’ll take the wheel to ensure your shopping experience is a great one.

You shop, we drive:

Whether you’re headed to the mall, or ready to go home, drop your pin at the location below for a ride in minutes.


This exclusive partnership with CF leverages a strong relationship between the two companies, both of whom specialize in connecting consumers and communities throughout the entire year. Together, CF and Lyft recognize the importance of providing customers with seamless and enhanced service offerings so they can spend more time with family and friends.

“On the heels of our first anniversary in Toronto, we’re honoured to partner with a local institution like CF Toronto Eaton Centre," said Aaron Zifkin, Managing Director for Canada at Lyft. “As the mall’s Exclusive Rideshare Partner, we’re so excited to help riders get to and from their shopping with ease, and help drivers maximize their trips.”

“As a leader in digital innovation, CF continues to invest in a number of initiatives that are helping our shoppers make the most of their retail in-mall experience. Consumers told us they want more personalized experiences to help them get inspired, get rewarded and be efficient. We are excited to be partnering with Lyft in a pilot program that will allow us to continue gathering feedback and adapt as needed to always reflect what shoppers are looking for,” said Jose Ribau, EVP Digital & Innovation, Cadillac Fairview.

To share the excitement, we are also offering your friends and family who are new to Lyft $10 off their first 2 rides  to or from CF Toronto Eaton Centre, between December 14th and June 30th, 2019. That’s one more thing to celebrate this holiday season!


*Limited quantity available. Max CA$10 off per ride. You have 2 rides remaining. Valid until Jun 30, 2019 11:59 AM. Pickup and drop-off must be within the coverage area. Does not apply to rides with added stops. Cannot be combined with other ride credit or offers. Subject to Lyft's Terms of Service.

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Published on Dec 14, 2018

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