Lyft is focused on improving people’s lives through the world’s best transportation. Today, we’re excited to announce a new partnership with Aira — the nation’s fastest growing assistive community — to make transportation more accessible to people who are blind or visually impaired.
Visually impaired riders can now use Lyft with Aira’s assistance, leveraging wearable smart glasses and an augmented reality dashboard to receive essential ride information. Aira customers using Lyft for the first time can enter the promo code “AIRA” into their app for $5 off two rides.
This partnership with Aira is just another way Lyft is working to drive better, safer, and more seamless experiences for our diverse ridesharing community. Earlier in 2017, we also announced a partnership with the National Association of the Deaf to improve ride access for deaf and hard of hearing people to better connect our drivers and passengers.
Our innovative Amp device replaces the audible “ping” that alerts drivers to a new ride with text that reads “NEW RIDE.” Drivers can also tap ‘Settings’ and ‘Accessibility’ on their smartphones to have the screen and flashlight flash when they receive an incoming ride request. Additionally, passengers riding with deaf or hard-of-hearing drivers will receive an SMS notification to contact their driver by text rather than through a voice call. These passengers are also encouraged to let the driver lead the communication process.
We look forward to continuing to work with these communities and organizations to improve people’s lives with the world’s best transportation.